ADDRESS BY NICOLE RAMDHANIE, MARKETING MANAGER, KFC

ON THURSDAY 11^TH MARCH, 2009

AT 10.00 A.M.

Mr. Jack Warner, Vice President of FIFA, Officials of the Trinidad and Tobago Football Federation, Members of the Media, distinguished Ladies and Gentlemen.

It was on a small desert island some 7000 miles away that on a hot November night four years ago, 11 warriors from Trinidad and Tobago created local football history when Dennis Lawrence’s header into the Bahraini goal propelled this small twin-island Republic into the World Cup Finals in Germany.

Today we stand on the brink of repeating history by becoming the first English-speaking Caribbean nation to play in back-to-back World Cup Finals.

It is a goal we all seek and which we must all support.

The road to South Africa will be long and winding, but we at KFC FIRMLY BELIEVE that we have the talent, the heart and the spirit to overcome any obstacles in our path.

This morning, we are launching a campaign known as The Warrior Within, a campaign designed to inspire national support and enthusiasm for the team as it attempts to establish Trinidad & Tobago’s place in world football history.

You are all aware of KFC’s support over the years for the efforts of national teams, be they football, cricket, cycling or other national endeavours. This is because of our unwavering support for national development, a support of which we are extremely proud and which we intend to continue.

During the last World Cup campaign, KFC made a pledge to support the Soca Warriors, standing alongside the team as a strategic partner in its success story of attaining international football prestige.

We stood side by side with the Warriors as they stamped their class on Germany and although the records will show that we did not get past the first round of the competition, our performances against some of the top teams in the world like Sweden and England forced the international community to stand up and take notice.

KFC wants to ensure, as I am sure we all do, that we make an even greater impact on South Africa 2010.

That is why this morning KFC is proud and honoured to be joining this campaign as one of four key sponsors who have committed their resources and their expertise to making the World Cup dreams of every Trinidadian and Tobagonian a reality.

But we must appreciate that for this to happen, the team needs the support not only of corporate citizens like KFC, but also of every citizen of Trinidad and Tobago. We need to build a strong sense of nationalism around the team. We need to make the players realise how much we appreciate their efforts. We must stand by them through the good times and the bad.

We must fill the stadiums for every home game and let our cheers be heard from Port of Spain to El Salvador, to Mexico, Honduras, Costa Rica and the United States. Let them know that a new force in international football has arrived and that we are here to stay and more importantly to SUCCEED!

Ladies and Gentlemen, today KFC once again reaffirms our commitment to the team and will be with them at every step of the journey and we look forward to total national support behind the team’s efforts.

We at KFC have full confidence in the ability of our players, both local and foreign-based. Over the years, players like Dwight Yorke, Russell Latapy, Kenwyn Jones and Stern John among others, have shown the world the talent a little country of just over one million people can provide.

Let us show the world football community (as only we can) that we did it once and we will to do it again.

If I may end by paraphrasing the words of David Rudder’s timeless cricketing anthem, “Now is the time to RALLY AROUND THE SOCA WARRIORS.” BELIEVE in our Nation, Believe in our Dream and Believe in our Team.

I thank you.